Topic 20 · business
Market Research and SWOT
Before putting in effort and money, you check: is there demand, who are the competitors, and where is our strength.
Desk and field research
Desk research uses ready data (reports, statistics, the internet). Field research is your own surveys, interviews, and watching customers.
Target audience
Exactly who you sell to: age, income, needs, behaviour. A precise customer portrait saves money on promotion.
SWOT analysis
Strengths and Weaknesses are inside; Opportunities and Threats are outside. It helps you see the whole picture.
🎯 Now possible
- tell desk from field research
- describe the target audience
- build a simple SWOT
Cheat sheet
Desk — others’ data, field — your own
A precise customer portrait saves budget
SWOT: S, W — inside; O, T — outside
Demand first — then investment